Since you are reading this, we’ll assume that you already know that PR is of great benefit to you, your company or your organization!
We also assume that you are in the process of deciding on a PR agency with which to work. For this reason, we’ll save you a bit of time and quickly go over how we work and our industry focus.
Here are the most important things you need to know when choosing the right PR agency:
Choose an agency that knows your industry.
An agency leverages its network and its creativity for each client. The network includes influencers who specialize by industry.
Influencers are not only the suddenly famous YouTube and Instagram stars, but also journalists, analysts and other professionals. Just like PR agencies, the influencers have a great impact on their target groups – readers, viewers or listeners.
That’s why influencer marketing fits so well with PR agencies.