Strategic consulting and planning
At LTC We Create Success for Our Clients.
Sure, a lot of agencies do marketing, public relations, digital communications and content creation. But you want to turn these efforts into sales success and Thought Leadership? You want to set a stake in the ground, not just swim along? Together with a partner that understands you and your solutions, and one that knows the market? You want consultancy at the highest level, and at the same time, an idea that can actually be implemented?
Then welcome to LTC – this is where we go together.
Solutions-oriented and with clear Goals.
What’s totally motivating for us is when we leverage our collective communications competencies and branch know-how to support your business goals. We create strategic plans and concepts; we define brands and key messages, and we consult with you on marketing tactics that are realistic and useful in your environment. We can also coach you and your team, so that communications activities can be mastered internally. Our offering includes:
Sales support is ultimately the core reason that leads enterprises to communicate professionally. PR, technology communications or marketing are the instruments for this coveted outcome. However, corporate PR is just as indispensable and also crucial for the long-term health of your business. And how should you position yourself when you need to recruit new employees? How do you communicate your messages internally? Surely, the right “communication” promotes change in a period of restructuring or merger and surely the right measures strengthen partner relationships. Above all, how to keep your most precious assets – your brand and your reputation? The value of corporate communications as a strategic instrument cannot be underestimated. We are prepared to support you with brand, internal, HR and partner communications as well as with reputation and change management.
Public Relations, Media Relations, Influencer Relations: The „Relations“ are always key.
Driving communications and conducting dialogue between people, is our strong suit. These are key disciplines for your corporate success. Yet “Public” means that there are different types of “publics”: From the tier one pick-up-the-phone-influencers, to wide-ranging communications efforts through multiple channels, we address the real decision makers. We build relationships and start the dialogue. For example through:
Story Telling: They say Content is King – We say it is Our Crowning Achievement.
We tell one story in differing ways for various channels. Together with your input, that’s our key strength. The story has to be factually accurate, yet creative and relevant for the target groups, and tailored to each channel. That’s our approach. Whether a complex white paper, a smart tweet, a well-rounded piece of researched journalism, or a blog filled with emotions – we’ve mastered the art of writing. Our toolkit consists of stories, as well as technical information rendered intelligible and incorporated into other disciplines. These include video, image series, infographics, mailings and marketing material. Corporate publications and technical translations are often the basis for successful communications.
Our Digital Natives Create Visibility for You in the Net.
Today everything is about your digital footprint: Your company and the topics that you want to own must be easy to find in the Internet – whether in paid, earned, owned or Social Media. What counts is content and we drive digital storytelling, content marketing and effective social media campaigns to the right platforms and to the right individuals. Our activities are based on professional analysis and monitoring tools that evaluate the results. And of course, the experts in our teams can implement SEO-related activities and Marketing Automation.
Our digital services include:
It’s all about Connecting Human Beings with Audiences: Marketing.
Direct communication with your target groups is very influential in the decision-making process, especially in gaining a positive impression of your image, your brand or your reputation. We know the fine differences between each marketing channel and convey what counts for you. The core of your communications must however remain visible and palpable – your messages, your content, in other words – your brand. At LTC you’ll find what others often only talk about, namely synergies in all aspects of communications. Marketing Communications is successful once it is completely integrated. We combine content and create synergies in your channels, whether direct marketing, automated marketing systems, lead generation, media planning or events. And we align your company consistently to market needs.