Influencers existed long before social media. Any public person who regularly provides a target group with content is an influencer. The challenge is that influencers are not pure advertisers and must maintain their authenticity so that viewers will still want to consume their content.
In a way, every journalist is an influencer, whether in digital or print publications. For all media and web presence, it is important that content is tailored to the target group. At the same time, the content should offer added value or even entertainment value.
The Channels: An overview
Even in German-speaking countries now, digital channels exist alongside printed publications in a big way.
Instagram, Facebook, Youtube, TikTok, Clubhouse and others.
These channels have created something new: Today, you don’t need to be a newspaper publisher or have a degree or training in journalism to share content with hundreds or thousands of followers.
However, the effort for the influencer is sometimes significantly higher than for the journalists of the past. They also had to deal with feedback, but at least not in real time.
We’ve been in the communications business since our agency was founded in 1995. The many new channels now make it much easier for brands to be even more specific with their target audience. There are influencers that focus on almost every conceivable topic. They are within reach for your brand.
_What is TikTok anyway?
It’s a fairly new video channel with an immense following maxed at one minute. As with many previous newcomers, TikTok was initially dismissed as nonsense. With over 800 million viewers, one in 10 people in the world already uses the app.
More information on Social Media