1995: Lucy founded LTC Communications and over the years she established the agency as a successful PR and MarCom business service. Today she concentrates on the overarching functions of the agency, as well as providing strategic advice to clients, and coaching to the teams. She is an American, who also has Swiss nationality, and looks back on an extensive international career including a stretch as PR & MarCom manager at National Semiconductor, handling communications in 14 European countries over a 10 year period, while based in Germany. So initially the agency focused on software development tools and tools for application development. But by the end of the first decade, the business was growing by leaps and bounds, necessitating a move to the Prinzregenten-Street location. Perhaps the most prominent clients in this first phase were ARM, Dragon Systems, LSI Logic, i2Technologies, and NetIQ.
2001: Sergey Brin, the CEO of a very young company called Google, sat comfortably in our conference room and contracted us for several projects. By this time, more and more clients were leveraging our entire spectrum of communication activities. Marketing began to play an even greater role! The importance of images and moving pictures was increasing. We were producing more and more videos, inter alia, for Cadence Design Systems.
By 2004, LTC was about to branch out in a new field. With Millipore (today Merck), the agency started to represent clients in the Life Sciences sector. Over the next years, major market players such as St. Jude Medical, ThermoFisher Scientific, Cook or newcomers such as Conformis, would contribute to agency growth in the MedTech area.
In 2007, Fairchild Semiconductor (now part of Texas Instruments), the microelectronics pioneer and grand-daddy of the chip industry, appeared on our customer list. LTC has enormous expertise in the electronics industry, of course thanks to Fairchild, but also to ARM, Cooper Bussmann and other electronic companies that had already been on board, and companies including Atmel, Farnell Element 14, Zettler and Plexus that followed.
2011 Lucy handed over the management of the agency to Thomas Hahnel. As General Manager/Managing Director, Thomas has responsibility for strategic consulting to clients and quality control, as well as for all operative, financial and legal matters. Already as a student, Thomas had gained experience in the editorial offices of major and local newspapers and with PR projects. He then went on to various opportunities in a number of well-respected agencies, including one of the largest agency networks.
In the same timeframe, the CleanTech practice was initiated with Solar Group, followed by other clients in the renewable energy sector such as Southwest Windpower and the RLG Group. Deutsche Telekom, another brand of international repute, selected LTC for multiple divisions about this time too.
And naturally, “Digital Everywhere” – digital services, social media and all the related tools has become the “new normal” for the agency. More and more clients consider digital components as the strategic core and turn to LTC for its rollout across all communication approaches.
2016, LTC moved a second time, just a few doors up the block to newer, more modern and larger space.
Come and visit us as we set our sights on a successful future, for us and, above all, for our clients.